duPont REGISTRY February  2018
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Dear Reader,

            As with every cover, this issue has a truly unique glimpse of a fabulous automobile -- the new Lamborghini Urus.  Spectacular. Fast. Bespoke. And, expensive.  This automobile is not for the faint of heart nor those with a modest savings account.  You may not NEED one, but, surely every auto-enthusiast WANTS one.

            Speaking of the NEED vs. WANT,  duPont REGISTRY marketing platforms offer a full range of options, starting with a monthly perfect-bound, 4-color magazine featuring classic, luxury and exotic automobiles for sale.  If you have a one-off or high-end luxurious, exotic or rare automobile for sale, you already know what you NEED to do when you WANT to sell our car.  You are holding it.

            If you are in the market to satisfy your “NEED for Speed” then you WANT to carefully look through every page.  But, I guess you know that already, since you are holding the magazine.

            Notwithstanding, the value of magazines and their devoted following (a big thank you to you), social, video, digital and mobile (and more) advertising and media platforms have raided the print side of the budget.  But, in many cases, not without the preservation of the paper and ink side of the equation.  In fact, magazines and the internet complement each other.  They are best friends.  They provide different levels of engagement at different times in different ways.  They combine to bring “contextually relevant content” in formats that suit the reader’s NEEDS and satisfy the advertisers WANTS, and vice-versa.

            Here are some quick observations regarding the internet.

  • Current friends on Facebook = 62,000,080+
  • Biggest increase in searches for:
    • Porsche 911 GT3 +212%
    • Bugatti Chiron + 67%
    • Lamborghini Miura + 62%

            The combined power of what you are holding and what you can click, follow, download on your desktop or your mobile device is the perfect way to enjoy and stay up to date.


Happy Motoring!

Thomas L. duPont


P.S.  Chances are you are at the annual kick-off event for the New Year.  This (our February) issue will receive an extra-circulation bump because we, too, will be at Barrett-Jackson Scottsdale, Arizona, from January 13 to January 21.  BJAZ is not to be missed.  See you there!