duPont REGISTRY June 2017duPont REGISTRY GEAR
It’s hard to imagine a world with only one level of communication. It wasn’t that long ago that a printed ad with a 30-day production delay was the norm. Or, how about a long distance 800 number? Then, along came the brick (the first plug-into-your-car hand held mobile phone) with limited service area. Back then, there were a handful of auctions and Concours, and no Cars & Coffee! Now it seems like there is a car show every minute and a text or e-blast every second and a mailbox full of catalogues and junk mail. Today’s duPont REGISTRYTM marketing opportunities are present everywhere and cut through the constant avalanche to deliver exposure and valuable marketing focus. That’s why we specialize in a three-tiered multi-media marketing platform that is designed to be particularly engaging for the enthusiasts and particularly successful to the advertiser.
Our “events” level platform has two exciting events for June, both in New England. We will be present at the Greenwich Concours d’Elegance on the waterfront in downtown Greenwich, CT on June 3-4, 2017 We will be sponsors of the Saturday Night gala and a special VIP lounge during the Concours on Saturday and Sunday. This is an extraordinary weekend in a target-rich environment that attracts a large number of auto enthusiasts with the appropriate resources to enable them to complete their collections. Go to www.greenwichconcours.com for more information.
The second significant event for June is the second annual Barrett-Jackson Northeast Auction at the Mohegan Sun Casino and Resort in Uncasville, CT. Once again, we will be partnering with the fine folks at Barrett-Jackson as we witness one of the fastest growing auctions in the whole U.S. Look for us and our special clients in a location that revels in the highest traffic count (except the auction block, of course). June 21-24 – be there. Go to www.Barrett-Jackson.com for more information.
The print media part of our marketing platform continues to thrive. While rumors persist that print media is a thing of the past, niche publications continue to enjoy steady circulation numbers. Magazines like the duPont REGISTRYTM are still holding a presence in our own marketplace. The shelf life of the duPont REGISTRYTM adds an unusual and useful addition to the norm. Mass media is usually discarded after the first scan or perusal. The duPont REGISTRYTM lasts for months (even years) -- a real benefit to the acquisitive enthusiast and the focused seller. Go to www… well, you are holding it!
And, obviously, the third tier of our marketing platform. The duPont REGISTRYTM has a serious presence in the electronic world with over 6.5 million followers on Facebook and 1.2 million unique visitors to our blog site “Autofluence”. The well-respected MIN (Media Industry Newsletter) rated our Facebook page as #1 of ALL magazines for engagement, in its latest analysis of the marketplace. This means that our followers are really responsive to our information, our blog , our car listings. This is HUGE for our advertising partners as they continue the search for potential and actual buyers. Be sure to review our latest news sources on “Autofluence” and the extensive list of classic, luxury and exotic automobiles for sale on www.duPontREGISTRY.com.
Thomas L. duPont
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