Automobile aficionados will almost always agree that cars are not all the same. On the one hand, some are low-cost, high mpg, transportation devices. On the other end of the spectrum, there are automobiles that are high-cost, collectible luxurious (or exotic) experiences. There is similarity between automobiles and the dichotomy of electronic and print media. Let me explain.
The internet is like a highway with zillions of cars traveling back and forth each day (or rather each second). Information speeds along at a great speed with the singular purpose of getting from point A to point B and specific points thereafter. Just like a commuter car, data travels the internet efficiently and at little cost. Let’s call the internet “information transportation”.
Magazines are more like classic, luxury and/or exotic automobiles. Each issue tends to be different. They are unusual (and sometimes expensive) to build and they are not necessarily meant to transport information. Magazines are meant to provide an experience that one can hold in one’s hands. Magazines have increasingly become identified with luxury rather than everyday items. Categorizing magazines as a luxury experience puts them in a different group from information transportation. This means a good bit more longevity due to special handling and a more enjoyable pace. Therefore, we should refer to magazines as an information experience just like classic, luxury and exotic cars.
Obviously, there is a difference between transportation and experience. Witness the comments of a duPont REGISTRY reader when he said that we have a “first class product”. And he has used the duPont REGISTRYTM to purchase several exotics (Range Rover, Aston Martin, Bentley) that were located in the United States. He is from outside of America and turns to the duPont REGISTRYTM as a trusted source with trustworthy advertisers. The experience is valuable, targeted and enjoyable. There is no information overload (i.e., traffic jam). Another successful experience… another reason to be part of the duPont REGISTRYTM marketplace.
Thomas L. duPont
P.S. We are located in St. Petersburg, Florida and it is still hot, but not as hot as the automobile auction and show event schedule. This Fall is loaded with automotive experiences that will both amaze and satisfy the enthusiast urge to connect in real time. If you are not going to one or more of the following events, you may want to change your plans and visit us at any of the events below:
October 16-18: The Edison Concours d’Elegance in Llewellyn Park, New Jersey, www.edisonconcours.org
October 16-18: The Lake Mirror Classic in Downtown Lakeland, Florida, www.lakemirrorclassic.com
November 13 – 15: Winter Park Concours d’Elegance and duPont REGISTRY LIVE in Winter Park, Florida (near Orlando) See the complete schedule at www.winterparkconcours.com
November 13 – 15: Carlisle Events AutoFest and duPont REGISTRY Cars & Coffee in Lakeland, Florida, Website: www.carlisleevents.com
November 19 – 22: Tampa Bay International Auto Show by Motor Trend at the Tampa Convention Center, www.autoshowtampa.com
October 17, November 21, December 19: duPont REGISTRY Cars & Coffee, duPont REGISTRY Headquarters, St. Petersburg, Florida, www.dupontregistry.com
Plus Boat shows in the area:
November 5 – 8: Fort Lauderdale International Boat Show, www.showmanagement.com/fort_lauderdale_boat_show
December 3 – 6: St. Petersburg Power & Sail Boat Show, www.showmanagement.com/st-petersburg-power-sailboat-show